Expertmarket research data shows global betaine market reaches 860,000t supported by strong demand in 2017. Betaine is benefit for health such as improving muscle strength, metabolism, endurance and strength. It also has super water retention ability where betaine could be applied in cosmetics and wash supplies.

Expertmarket predicted that demands for nutritional and diet supplements will rise dramatically during 2019 to 2023, which will lead to increase betaine demand by 4.2% annually.

North America is world’s biggest betaine market, betaine consumption value in 2018 was USD 940 million and it is predicted to reach USD1.29 billion in 2023 increased by 6.56% annually. Betaine is a quite potential product which is driven by huge demand of all sectors, pharmaceutical industry is one of a very important sectors as it has highest revenue.